ITC / BLUEMARLIN:
An animated brand film for the Indian market
Client: ITC via Bluemarlin
ITC: Pranah Brand Film
We collaborated with Bluemarlin BD to produce an animated brand film for ITC’s Pranah, a new premium home fragrance brand in India. The film needed to introduce Pranah’s aromatherapy-inspired products, positioning them beyond gifting and into daily well-being.
Working to a minimal budget and a two-week production window, we partnered with Oh Studio and director Joe Clarke to bring the Pranah brand world to life in animated watercolour, as stipulated by the client.
How We Delivered:
Developed the creative execution from rough storyboards to fully realised hand-drawn animation, led by Lara Lee and Duncan Gist.
Managed animation and compositing in After Effects, ensuring a smooth, organic motion, with Melanie Krein leading the post-production process.
Coordinated sound design and music production with Skillbard, crafting an immersive audio experience to complement the film’s ethereal visuals.
Handled client feedback loops with Bluemarlin and ITC to streamline decision-making and ensure alignment with brand objectives.
Outcome:
The final Pranah brand film successfully conveyed the brand’s calming and sensory experience, reinforcing its nature-inspired positioning. Despite the compressed timeline and budget, the film is set to become a flagship asset for Pranah’s digital and social media launch, setting a visual benchmark for future campaigns.