Brand & marketing

We combine our deep expertise in PR and reputation management with strategic marketing and brand development to fuel business growth and establish enduring market presence, particularly in the decarbonisation of big industry.

Our team is led by CEO Andy Cutbill, a seasoned expert with decades of experience as Chief Creative Officer and Partner at top international creative agencies. Alongside him is CCO Georgie Cutbill, a senior brand specialist renowned for transforming major brands like Sky, NatWest, and ITC. Their combined experience ensures that our approach to corporate communications is innovative and deeply rooted in industry knowledge, particularly in sustainability communications.

    • Desk research to identify key players, trends and potential opportunities and threats

    • Stakeholder interviews

    • Team workshops

    • Target audience and personas

    • Market position

  • Developing a brand strategy that reflects your organisation’s core purpose, identity and behaviours:

    • Brand DNA

    • Brand values

    • Personality

    • Tone of voice

    • Value propositions

    • Elevator pitch

  • The messaging platform is a detailed document laying out all the essential messaging assets and information, and developing the reams of factual ‘reasons to believe’ evidence:

    • The offer

    • Elevator statement

    • Customer benefits

    • Value propositions

    • Business evidence

  • The assets to tell your story, which can include:

    • Brand film / animation

    • Website

    • Social media toolkit

    • Media toolkit

    • Events guidelines

    • Stakeholder engagement guidelines

  • Brand asset development:

    • Name

    • Logo

    • Colour palette

    • Visual assets and imagery

Next

Reputation management